Whilst the advertising industry has one of the longest histories of trying to understand interaction, it’s a very different set of tools that digitalness brings; ones that designers at the coal face of web and mobile encounter every day. Everything can be considered in context, be timely, reactive, and data-driven. I’m going to try to outline some dimensions to think about, with some incredibly quick, simple, off the cuff dumb ideas (All brands are impersonated. Badly.) that hopefully push the advertising into being more useful or interesting.