ideascreativityrussell davies: BIG
russell davies: BIG russelldavies.typepad.com
They don't seem to be precious about ideas. They don't cherish them, regard them as valuable or hard to have. They have lots and lots of them and then prune, recombine and mutate. He talked about this as 'excess and selection'. You have an excess of ideas and then pick the ones that seem to fit the problem. (And you keep them all, because they might come in handy next time.)