Actually that’s the number one “new model” that the Digerati suggest. Sell T-shirts at your shows to make money! This despite the fact it’s not new. Bands have been selling t-shirts at live shows since the early 1970s. Recording albums to sell a few t-shirts is a terrible way to make money. Thanks for the advice but no thanks. Plus t-shirts are just as bootlegable as music.

There's a lot wrong with this article but there's also a lot right with it, too.