"Even more than anachronism, a core theme of Mad Men is the lost art of personal reserve, self-effacement, and mystery. When Don Draper says, "Tell Jimmy I need to talk to him" in season 2 instead of "I have to talk to him," it hits a slightly more narcissistic, self-revealing note than it should. A baby boomer might set up a business meeting by invoking his personal needs; but a member of the "silent generation"—particularly one living a double life like Draper—doesn't talk about himself quite so readily."