webadvertisingprivacydisconnectEx-Google ad engineer fights back against advertisers with anti-tracking software
<blockquote>Disconnect, like similar software from Abine and Ghostery, aims to give consumers more control over the data they share. After the extension is installed, an icon in the browser lets users adjust which advertisers and tracking companies can access their data. Disconnect sorts the requests into categories like advertising, analytics, and social.</blockquote>