<blockquote>The people who generate all the ideas and work are evolving and realising that they themselves could be reaping the rewards rather than the agency.

Agencies on the other hand are happy to keep trying to live in a world which is ceasing to exist. Clinging onto the same ideas, tools, and ways of working with CEOs who are either oblivious to the current mindset or too frightened to instigate change. It’s the perfect storm of increasing entrepreneurialism, decreasing loyalty and an industry reveling in mediocrity.</blockquote>