<blockquote>First Movers tend to launch without really fully understanding customer problems or the product features that solve those problems. They guess at their business model and then do premature, loud and aggressive Public Relations hype and early company launches and quickly burn through their cash. This is a great strategy if there’s a bubble occurring in your market or you are going to bet it all on flipping your company for a sale. Otherwise the jury is in. There’s no advantage.</blockquote>