Moving. This one word sums up everything New York-based design studio DIA embodies. Movement is in the neoteric, kinetic identity systems it creates and the processes it uses to construct them. Moving forward is in the ethos that drives its leaders Mitch Paone and Meg Donohoe to redefine with graphic design is. DIA is always moving and, in turn, its solidified itself as the master of typography in flux. It’s a studio which messes with design theory only to improve it, leaving the rest of us scrambling to catch up.