The focus on more gets in the way of increasing value. Increasing pressure to do more almost inevitably has a bad result: the team tries to go faster, and wind up skimping on code quality and on tests. They soon begin shipping more defects, slowing down because of the increased rework to fix the defects, and slowing down even more because the code quality rapidly declines. Things get worse and worse, pressure increases, and it becomes a race to disaster.