The AI Greta Garbo is a bizarre soignée figure, a Stepford robo-star, a Hallmark-greeting-card parody of the icy hauteur, distraite sensuality and deadpan comedy that Garbo projected in life. The AI Garbo is like the classiest ever presenter of a TV shopping channel, purring her way through a dull and humourless script that seeks to create a brand synergy between the frictionless ball-bearings manufactured by SKF and what the company imagines to be Garbo’s own all-important smoothness.