The bet is that discovery won’t start on homepages or even in search boxes, but with AI intermediaries acting on a user’s behalf. As Josh Muncke, vp of generative AI at The Economist Group, told Digiday, the publisher is preparing for “a world with two versions of the web” — one optimized for rich, human reading experiences, and another where “agents want clear structure, questions and answers, ideally text,” not carousels and feature art.

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In areas that touch reader experience, editorial staff are embedded directly in those pods to ensure AI-powered features still “retain the look, feel, style, tone of The Economist,” per Muncke.