#personality (5 links)
- Brandification, not blandification - Why brands need to stop falling into copycat functionality creativepool.com
Companies everywhere are investing heavily in paid social, websites and CRM programmes but agencies are increasingly using similar techniques, emulating each other’s functionality and using the same tonality. Done in the name of optimisation and best practice, it might deliver in the short term, but long term, brands are shedding their personality.
Bad title, interesting points. "I learned that introverts prefer to think before they speak, while extroverts tend to think /as/ they speak. I also learned what energizes introverts (solo activities) versus extroverts (social activities) [...] They seek out allies as trusted sounding boards and champions who can help spread the word about their quiet strengths."
- An Entirely Other Day - Wide vs. Deep blog.eod.com
Some people are naturally wide, some people are naturally deep. But the assumption is, in most business contexts, that you can — and should want to — jump between the two as the need or situation dictates. But this is a load of crap.
- You are what's on your playlist / Experts say digital music library reflects listener's personality sfgate.com
"The old adage used to be "you are what you eat.'' But with the advent of digital music and the popularity of gadgets like the iPod, now it's "you are what's on your playlist.''"
- ipod | MetaFilter metafilter.com
Whats on your ipid play list? You are what's on your playlist Experts say digital music library reflects listener's personality