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Made By Many » Blog Archive » “What Is a Social-Media Agency?” madebymany.co.uk
The old digital agency model is not helpful today. Instead, the industry can learn a lot from social start-ups (like Vimeo - who I am in love with, or SoundCloud) and work as fast as possible, being entrepreneurial, pragmatic, and nimble [...] People in traditional agencies - ‘old new media’ and our cousins in advertising - say they find all of the above quite challenging - which is weird because these agencies are stuffed with really smart people.