"You're not going to find as many people in there. And that's the point. Path isn't cluttered with self-promotional links or YouTube videos of sneezing cats. You're not going to see plug in games. And that's also the point. You're not going to see the glurge and hurge of illiterate rage and hash tag garbage. There's no bitching about not getting an iPad for Christmas. There's no call to re-post this as your status. No obnoxious comments from your hyper-political third-cousin twice removed. There's no tiresome, turgid competition for the best status updates as one-liners, or increasingly drunken series of 25 photos from last night's party.

In its place is private conversation. A few photos. Maybe a video. A location. A very small look at your friends' lives. A glimpse into the things they aren't sharing elsewhere. It is purely personal. And the thing is, I never realized that I needed that. But I do."