As the amount of UPF we eat rises, so do rates of cancer and diabetes. Riddled with additives that are crammed into tiny print on the sides of packs, such food constitutes 57% of Britons’ energy intake. This is the highest in Europe, comparing with 14% in France and 13% in Italy. Being overweight or obese affects 63% of adults in England, among the highest percentage in Europe. There now appears to be incontrovertible evidence that such a diet heightens the risk not just of diabetes and cancer but cardiovascular disease and dementia.