businessuxvia:alastcroidesignadaptive path » blog » Peter Merholz » One way for surviving the downturn - delineate your business value (#7 and #10 in a series of 16)
adaptive path » blog » Peter Merholz » One way for surviving the downturn - delineate your business value (#7 and #10 in a series of 16) adaptivepath.com
By understanding a business’ problems or opportunities, we can figure out what behaviors we’re hoping to engage, and then connect that behavior to a financial outcome.