#roi (6 links)
- No Man’s Blog - This is how I measure social stuff no-mans-blog.com
Reach, engagement, influence, sentiment.
- The $300 Million Button uie.com
We were wrong about the first-time shoppers. They did mind registering. They resented having to register when they encountered the page. As one shopper told us, 'I'm not here to enter into a relationship. I just want to buy something.'
- adaptive path » blog » Peter Merholz » One way for surviving the downturn - delineate your business value (#7 and #10 in a series of 16) adaptivepath.com
By understanding a business’ problems or opportunities, we can figure out what behaviors we’re hoping to engage, and then connect that behavior to a financial outcome.
- Seth's Blog: Silly Traffic sethgodin.typepad.com
Engage your existing users far more deeply. Increase their participation, their devotion, their interconnection and their value. Turn those existing users into ambassadors, charged with the idea of bring you traffic that is focused, traffic with intent.
It’s common for people to ask for improvement figures, and usability just doesn’t work quantitatively, so it’s good to have some defensive arguments up my sleeve.