#arg (7 links)
- Hiding data, content and technology in real world games slideshare.net
"We’ve combined some fun things, a treasure hunt / i-spy game which you play using your mobile, which generates a list of everything you’ve seen at an event (in an end of school holiday essay style), with geotagging and analytics. Your mobile number is the tracking cookie. We call the game And I Saw...”
- Parallel Kingdom - GPS MMORPG for your cell phone parallelkingdom.com
An online role playing game that places the virtual world on top of the real world using the GPS inside your phone. Attack, chat and interact with your friends and anyone else around you.
- Akoha ~ Come Play It Forward akoha.com
The world’s first social reality game where you can earn points by playing real-world missions with your friends. Missions might include giving someone your favorite book, inviting a friend for drinks, or buying a friend some chocolate.
ARGs are not grassroots. They are not about community, or word-of-mouth. They really are about saturating the market with brands in order to generate interest in something, just the way old-fashioned advertising is.
An alliance of creative folk - game designers, coders, writers - working together to create pro bono, pro-social games.