#marketing (171 links)
- The single source of truth: why you still need a website in the age of AI offbrandkoto.substack.com
Once you embrace this mindset, your website’s core job becomes clear: to act as the single source of truth for both humans and AI. This is the foundation that gives you the freedom to express your brand fully, creating a memorable, immersive experience that can’t be replicated elsewhere.
- Ben Potter - Does your positioning give you the business you need, for the life you want? - The MAP Room shows.acast.com
In this episode, Stuart Brown and Ben discuss the critical importance of agency positioning, exploring common pitfalls, the benefits of specialisation, and the impact of AI on agency strategies. They emphasise the need for clarity in positioning to attract the right clients and improve profitability. The discussion also covers the challenges of repositioning and the journey agencies must undertake to achieve successful outcomes.
- LinkedIn ads: Everything you need to know in 2024 blog.hootsuite.com
- Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World - SparkToro sparktoro.com
Zero-Click content is content that offers valuable, standalone insights (or simply engaging material), with no need to click. Clicking might be additive, but it’s not required [...] but how can we get value if we can’t get trackable visits? Just like our marketing forebears did: through hard-to-measure brand lift.
- B2B marketers need to reclaim the breadth of the role, or risk sliding back to irrelevance marketingweek.com
This is a great example of a shift I’m seeing from marketing focusing on quantity (of leads) to quality (of engagement) through the funnel and correlating that with performance at each stage.
- Gut Check Time: The "Are You Sure You Want Organic Traffic" Checklist hitsubscribe.substack.com
- How to build a basic marketing strategy for small businesses marketingweek.com
- Forget personalisation, it’s impossible and it doesn’t work marketingweek.com
Amen.
- The BS-Industrial Complex of Phony A.I. – GEN gen.medium.com
- The brutal truth about marketing your software product | Hacker News news.ycombinator.com
- Net Promoter - Wikipedia, the free encyclopedia en.wikipedia.org
"A management tool that can be used to gauge the loyalty of a firm's customer relationships." Mmmm.
When you can only have 1% of your list unsubscribe, it means that you cannot use a service like MailChimp to clean up your list. They will shut your ass down, hard. You’ll get one warning, and that’s it.
- Redefining talent within the advertising agency « Mike Parsons mikeparsons.net
"The future stars of advertising will be the consultants, craftsmen and traders." Pronouncement.
- words to strategize by / what consumes me, bud caddell whatconsumesme.com
Basically, if your idea ends with “and then we drive traffic to it,” you’ve failed.
- Why Your Customers Don't Want to Talk to You - Matt Dixon and Lara Ponomareff - The Conversation - Harvard Business Review blogs.hbr.org
Most customers these days demonstrate a huge — and increasing — appetite for self-service, yet most companies run their operations as if customers prefer to interact with them live.
Despite marketers' embrace of the medium, brands are finding themselves on the outside of the conversation. Of the 90% of Twitter messages sent by real people -- the other 10% come from businesses -- only 12% ever mention a brand, and most of those mentions are of Twitter itself. Further, only 1% of consumer tweets that mention a brand are part of an active conversation with that brand, meaning marketers are, for the most part, conducting one-way conversations -- the opposite of the way consumers often use Twitter.
- The Team Who Made Old Spice Smell Good Again Reveals What's Behind Mustafa's Towel | Fast Company fastcompany.com
Working with their client Procter and Gamble, the advertising firm Wieden+Kennedy opened the ark with its online work for Old Spice. The campaign is simple: The manly star from the TV spots responds to queries on Twitter via humorous 30-second YouTube videos that are being watched and re-tweeted with abandon.
- Tinkering in London » Blog Archive » Into the Marketing Maelstrom tinkerlondon.com
It seems in Marketing, the world of Digital still consists largely of people who’ve not yet twigged that ‘Digital’ means more than “…on the web” or “…on your mobile”. Conceptually, there’s still a divide separating the Digital from the Physical. Forward-looking brands and agencies are onto this.
- Facebook | Advertising facebook.com
- 6 Tips for Running Promotions Within Facebook’s Guidelines insidefacebook.com
The big one is basically spend at least $10,000 on Facebook advertising in order to get an account manager in order to get approval.
- Open Site Explorer Link Analysis opensiteexplorer.org
SEOMoz's new link popularity checker and backlink analysis tool.
- Fan Box - Facebook Developer Wiki wiki.developers.facebook.com
Info on the new(ish) embeddable Fan Box for Facebook Pages.
- :: DiscRevolt :: discrevolt.com
Provides digital distribution for artists, labels and organizations through custom download cards and personalized web platforms.
- FizzKicks™ - Create Your Own Music Download Cards and Sell Songs, Videos & Albums Online. fizzkicks.com
Downloady music card thingummies. Still haven't found a way of getting them into the shrinkwrap without tremendous expense.
Reviewing is the new advertising.
- COMMUNIQUÉ - Elegant & Easy Email Marketing communiquehq.com
- Si Begg :: 24 Bit Error Collection sibegg.com
Si Begg's next release out for free. "Don't get me wrong I'm all for me making money out of my music. But as I say, i'm not exactly churning out platinum hit singles here. I'm thinking its more likely I'll make my money a) from possibly licensing the tracks to compilations b) PRS royalties from radio play etc c) maybe getting the tracks used in film and TV d) gig, remix and production work encouraged by generally raising my profile. All of which is more likely to happen the more people that get to hear and hopefully enjoy my music."
- THINGS MARKETING PEOPLE LOVE thingsmarketingpeoplelove.blogspot.com
It's funny because it's true.
At no. 1, "Max Tundra’s Limited Edition Kosher Chicken Soup". Ah, Ben.
- Twitter Promotion Done Right: #moonfruit mashable.com
That's a matter of opinion. Horrible, horrible, horrible.
Custom M&M's. Feels like we've done the custom sweets to death already but you never know.
- The new rules of viral marketing - Brand Republic News - Brand Republic brandrepublic.com
Marketers are responsible for any unsolicited marketing messages they send which do not comply with data protection rules. Guidance issued by the Information Commissioner's Office (ICO) stresses that the customer who passes a friend's details to the advertiser must confirm that they obtained the friend's consent. Marketers should check the friend is not already on a marketing suppression list and should tell customers that they will tell the friend how their contact details were obtained. If the friend objects having received the message, the marketer must rapidly suppress his contact details.
- Mindshare Report - Executive Summary - Social Media Academy slideshare.net
I hate the word "mindshare".
- Trendrr - Track Compare Share trendrr.com
- The Social Web Analytics eBook socialwebanalytics.com
- The 6 Dangerous Fallacies of Social Media | Social Media Marketing | Social Media Consulting - Convince & Convert convinceandconvert.com
Inexpensive, fast, viral, unmeasurable, optional.
- Launch a Business, Not a Side Project | Think Vitamin thinkvitamin.com
I’ve seen a lot of web apps launched recently which haven’t succeeded. They’re not failing miserably, and they’re not wild successes. They’re just kind of puttering along, sapping just enough resources to be a problem, but not succeeding enough to really take off. The majority of these apps were built by small web design firms or freelancers who bought into the dream without really understanding how much time it takes to make an app succeed.
- Mike Arauz: A New Business Model for Digital Agencies mikearauz.com
What if your digital creative agency sold 100 little digital experiences instead of 1 big website?
- Topspin » Twitter Emerges as a Viable Direct Marketing Channel topspinmedia.com
In the first day of release, Twitter lead the traffic drivers to the Jimmy Eat World site, with more than 22% of all traffic coming straight outta Twitterland. Twitter was third as a driver of revenue, though, driving just over 20% of all sales. Still, with the large number of people reached, and email a smaller percentage of total sales in this campaign than we see on average, it’s very reasonable to conclude that Twitter was a meaningful driver of incremental revenue.