#koto (6 links)
- The single source of truth: why you still need a website in the age of AI offbrandkoto.substack.com
Once you embrace this mindset, your website’s core job becomes clear: to act as the single source of truth for both humans and AI. This is the foundation that gives you the freedom to express your brand fully, creating a memorable, immersive experience that can’t be replicated elsewhere.
- Reel talk: the power of branded motion design offbrandkoto.substack.com
Superb primer on motion design.
- Early-Stage Branding: Driving Go-to-Market Impact instapaper.com
- Brand evolution or revolution? Knowing why and when offbrandkoto.substack.com
- Naming your brand, from start to finish offbrandkoto.substack.com
An excellent guide from Koto.