#branding (15 links)
- “Fun fatigue – is formality returning in branding?” designweek.co.uk
- The invisible hand of brand in the gaming world offbrandkoto.substack.com
Deep dive into game branding.
- The radical simplicity of GOV.UK’s logo public.digital
With a single logo, all that has to be done when departments change is an edit to the html of the relevant section of GOV.UK. This change is so mundane it attracts no scrutiny, even in the most turbulent political contexts. No drama, just a simple code change, as it should be.
- BrandGuide brandguide.page
- Debranding Is the New Branding bloomberg.com
The difficulty of ensuring that any logo (let alone an intricate, dimensional logo) stands out from the kaleidoscopic eye-candy of ads, apps and open tabs is one driver behind “mobile first” design. Here identity and functionality are conceived from the outset inside the tightest constraints — for what works on a cellphone will surely work on a water-tower.
Such pixel-fixation is table-stakes for modern startups, but legacy brands must be canny when reverse-engineering decades of brand equity into today’s digital Lilliput.
It's very pleasing to have a name and a creditable stab at a rationale for this trend.
Via 💥BLAST!
- Foursquare Badges thekruser.com
Reference. Refusal to actively compete/collect.
- Car brand Scion and music marketing | citizensound citizensound.net
It’s refreshing to see such a big brand being so philanthropic, providing the sort of support most artists would be happy to be connected with, which is so often where big brands can get it wrong.
"So, is Interaction Design a dead-end job? As an expertise, no. But as a discrete service offering or a career path, I say absolutely." Slightly inflammatory; read on for the significant caveat.
- Seth's Blog: Why word of mouth doesn't happen sethgodin.typepad.com