#seo (111 links)
- Google Now Defaults to Not Indexing Your Content vincentschmalbach.com
From my experience, Google now seems to operate on a "default to not index" basis. It only includes content in its index when it perceives a genuine need.
- Gameplanning the SGE Apocalypse hitsubscribe.substack.com
Let's assume that SGE is a wild success and that Google gambles its entire ad revenue business on replacing search results with direct question answering. This means that your search engine traffic drops to zero tomorrow. What do you do?
- data-nosnippet stefanjudis.com
How to exclude elements from being shown in Google Search results
- NoML Open Letter noml.info
A specification for those who want content searchable on search engines, but not used for machine learning.
Over the last 9 months we’ve deleted close to 80% of the marketing footprint off ibm.com. Tens of thousands of pages. The result is that traffic, conversion and all our experience and NPS metrics are up. It was a gross project but I’ll tell you about it.
Just build a normal website.
- Dark Visitors - A list of known AI agents on the internet darkvisitors.com
- Gut Check Time: The "Are You Sure You Want Organic Traffic" Checklist hitsubscribe.substack.com
- A glitch in the SEO matrix izzy.co
- The Complete JavaScript SEO Guide | Impression impression.co.uk
- Google Structured Data Codelab codelabs.developers.google.com
Add structured data to your web pages.
- The Truth About Multiple H1 Tags in the HTML5 Era - Tuts+ Web Design Article webdesign.tutsplus.com
- WooRank woorank.com
- Underscores vs. dashes in URLs - YouTube youtube.com
Freshest info (August 2011) from Matt Cutts.
- Google Finally Takes A Clear Stance On Mobile SEO PracticesSearch Engine Land searchengineland.com
In short, Google recommends you go with a responsive design when possible, otherwise you can use device-specific HTML but Google asks you to take certain steps to communicate when you are using device-specific HTML.
- SEO for Web Developers: Page Construction - Nefarious Designs nefariousdesigns.co.uk
Honking great lists of things to remember.
- Official Google Webmaster Central Blog: Working with multi-regional websites googlewebmastercentral.blogspot.com
- SEO: The Free Beginner’s Guide From SEOmoz guides.seomoz.org
I mostly hate myself for saving this.
Answer: no. Clever hack with security implications. "In effect, this is taking the old phishing trick of homoglyph attacks—an attack consisting of using confusing look-a-like URLs like paypa1.com with the numeral one replacing the letter ell—and adding a dash of cross-site scripting but where you become the agent of infection: the supposed “censorship” may be shocking enough to cause you to forward the link."
- Home | Yahoo! Style Guide styleguide.yahoo.com
- How to Use Link TITLE Attribute Correctly | Search Engine Journal searchenginejournal.com
Useful one to point clients at. "A couple of years ago, Googlers confirmed they did not use TITLE attribute in the algorithm because it was used too seldom. This has changes since then but I still failed to spot any evidence that link TITLE attribute somehow influenced the rankings."
- Open Site Explorer Link Analysis opensiteexplorer.org
SEOMoz's new link popularity checker and backlink analysis tool.
- Webmaster Tools - Rich Snippets Testing Tool google.com
Allows you to enhance your Google search results by marking up web pages with Microformats or RDFa. Enter a web page URL to see how it may appear in search results.
- Search Engine Ranking Factors | SEOmoz seomoz.org
Each participant was asked to rate more than 100 search ranking factors along with specific questions about hot issues in the SEO field. This document [helps] provide transparency into what matters (and doesn’t) for best practices in search engine optimization.
- Official Google Webmaster Central Blog: Optimize your crawling & indexing googlewebmastercentral.blogspot.com
Some handy tips, not all 100% obvious. Like the phrase "infinite crawl space".
- Official Google Webmaster Central Blog: Introducing Rich Snippets googlewebmastercentral.blogspot.com
Google has started looking for microformats and RDFa. Finally, something concrete to put in front of clients when arguing for microformats.
- Using social media for SEO | Small Business Marketing Blog from Duct Tape Marketing ducttapemarketing.com
The shift is from one of web page optimization and link hounding to content and engagement optimization. In short, search engine optimization and social media are now undeniably intertwined.
- Want Success on Digg? Think Choc Chip Cookies - ReadWriteWeb readwriteweb.com
Weird analogy but some useful points.
- Ending the Great H1 Debate | Web Design Blog: Web Design & Innovation in web standards : Viget Labs viget.com
According to Cutts, more than one h1 is fine as long as you don't go crazy. Pretty much as expected.
When you care about performance, or SEO (or just doing a good job as web dev) an interesting data point is the ratio of page content vs. the markup used to present this content. Or... how much crap we put in HTML in order to present what the users want to see - the content.
- The new natural search spam | Consumers may love faceted navigation, but Google hates it multichannelmerchant.com
While useful for consumers, faceted navigation as normally implemented actually confuses the search engines by generating massive numbers of URL permutations that contain mostly duplicated content. This is bot spam.
- Official Google Webmaster Central Blog: Specify your canonical googlewebmastercentral.blogspot.com
We now support a format that allows you to publicly specify your preferred version of a URL.
- The country's new robots.txt file kottke.org
[this is good]
"wpSEO stands for efficient, fully-automated and affordable SEO in WordPress, the state of the art Weblog-System. WordPress SEO made easy." Pay.
- Google Analytics Blog: Want to track Adobe Flash? Now you can! analytics.blogspot.com
This feature is a translation of the current Google Analytics tracking code into the ActionScript 3 programming language that dramatically simplifies the ability to track Flash, Flex and AS3 content.
[Matt Cutts] generally uses descriptive titles for blog posts but his URLs are short, neatly written and use only relevant keywords.
- Coding Horror: Designing For Evil codinghorror.com
"When you design your software, work under the assumption that some of your users will be evil. They'll be out to game the system, to defeat it at every turn, to cause denial of service exploits, to attack and humiliate other users, to fill your site with
- Where SEO and accessibility collide | AlastairC alastairc.ac
The cheat sheet is from seomoz.org [...] Some of the advice directly contributes to an accessible site (which is something many have noted before), but a couple of items will impact on the experience for people using particular technologies.