#advertising (184 links)
- Revamped Last.fm boasts 'smartest' ads on the web - Times Online technology.timesonline.co.uk
Last.fm, which announces a major relaunch today, will start showing advertising that can tap into the community features of the site, making adverts more engaging, the site said.
- Brands on Flickr » didn’t see that coming geoffnorthcott.com
- Lo Recordings Music Licensing loeditions.com
Lo Recordings' production/library music site.
- Baynote: The Collective Intelligence Platform baynote.com
On-demand recommendations and social search for websites.
Some of the guidelines [the RNIB] work to in-house when commissioning accessible advertising.
- World's first internet balloon race playballoonacy.com
Orange balloon race competition by Poke.
A new report out today appears to confirm that a broad economic slowdown in the United States is starting to negatively effect the online ad industry.
- The Next Creative Revolution | Creativity Online creativity-online.com
Instead of spending his time shoving a square-peg concept into a round-hole medium, web guy should look to his own patron saint, Marshall McLuhan.
- Think Different: Maybe the Web's Not a Place to Stick Your Ads - Advertising Age - Digital adage.com
"Functionality, utility [...] brings a different level of engagement from consumers [...] Because it helps [people] to get something done, they come to them with a different mindset than they do marketing communications that interrupts, whether a TV comme
- BBC NEWS | Technology | Web creator rejects net tracking news.bbc.co.uk
Sir Tim said his data and web history belonged to him. He said: "It's mine - you can't have it. If you want to use it for something, then you have to negotiate with me."
- The Rise of The Ad Man 2.0 : iain tait | crackunit.com crackunit.com
So assuming that the time is right (and it might not be), what would you do to create a brand new agency, like what they did in the 60s?
- you thought we wouldn’t notice » Blog Archive » Ad agency steals entire ad from University of Illinois youthoughtwewouldntnotice.com
UK advertising agency WCRS has just unveiled its new TV ad for “Think!” - the government campaign for safer driving. The ad is ripped entirely from a copyrighted video produced by Daniel J. Simons at the University of Illinois.
- Saint Digital saintdigital.co.uk
- iris integrated marketing agency irisnation.com
- Grand Union Digital Agency: London thegrandunion.com
New Grand Union site.
"Clients complained that their agencies [...] typically treat social channels like blogs as traditional media. In other cases, their ideas are not backed up by practical skills in the area." Glad it's not just me.
- ideasonideas » Blog Archive » Fuck style ideasonideas.com
"The word “design” is increasingly confused with “style”. For example, to most “I like the way it’s designed” means that they like the way that something looks.
"Brand and comparison advertising done through ad-focused widgets is emerging as a viable way of using the ubiquitous applications. Widgets’ interactive features, their ability to be virally distributed and potentially be placed on a target’s own page
"Now that Google is probably pulling down more ad revenue than ITV, the biggest TV network in Britain, it looks like it is the the UK’s single largest advertising channel, posits Seamus McCauley." Clarification: ITV1 the channel, not ITV the network
- No Man’s Blog - This is how you should end a facebook campaign no-mans-blog.com
Learning to say a polite thank you, goodbye and see you later to your consumers isn’t always easy but that’s the right way to behave with short-termed SNS activity.
- advertising practitioner: microsoft, yahoo, ray harryhausen russelldavies.typepad.com
Technology companies typically spend about 20% of revenues on R&D, is there an agency anywhere that spends even 1%?
- advertising practitioner: phones, attention, rods of media power russelldavies.typepad.com
Advertising's finest moments always come in the compression of complex, confusing information into simple, stark, attention-grabbing images and ideas. That challenge is at it's greatest on the phone.
- AppleInsider | Google iPhone usage shocks search giant appleinsider.com
Google on Wednesday said it has seen 50 times more search requests coming from Apple iPhones than any other mobile handset -- a revelation so astonishing that the company originally suspected it had made an error culling its own data.
- Scamp: More Jury Gossip - This Time About Gorilla scampblog.blogspot.com
Have an efficient filing system for your rejected work, because a lot of briefs come up time and time again (this product is simple to use, this product is inexpensive, or in the case of Cadbury's - this product will make you happy).
A new study released today by a consortium of big players in advertising found hard numbers to back up what you might have guessed. Specifically, that only 6% of people online are contributing 50% of the clicks to display advertisements.
- Why Social Ads Don’t Work - Bokardo bokardo.com
"Social ads don’t work as well because people are being social, not searching for something." Context matters.
- TechCrunch UK » Blog Archive » Online ad rates in the UK are plummeting. This model is broken uk.techcrunch.com
The implication here is that it is not more inventory we need at the moment, but better and better targeting, and more advertising based on action and interaction not on CPM. Or am I wrong?
- Logic+Emotion: Innovation + The "Un-Agency" darmano.typepad.com
- russell davies: 2008 - the year of peak advertising russelldavies.typepad.com
2008 may well also be the year of Peak Advertising. In the West at least. The year in which there is the most advertising. And after that there's less and less each year.
- Branded Utility Or Something adamcrowe.com
"It must a fascinating job to search out these new tools and marry them with brands. Because a brand is just a series of functions and mapping those to software just makes sense in a digital/programmable/tactical/oral culture." JFM?
- Maschmeyer: Don’t be Confused, Digital & Interactive are Different Creatures maschmeyer.blogspot.com
And that is the essence, and mind f*ck, of interactive marketing: How do you make the marketing so interactive that it is invisible?
- Online TV Ads Suck Less Than TV Ads On TV: Study techcrunch.com
A new study by Simmons, a unit of Experian Research Services has found that consumers are 47% more engadged by ads that run with television programs viewed online than those watched on a TV set.
- advertising practitioner: rory, usefulness, better russelldavies.typepad.com
I think of all those endless microsites as the MarketingWeb; a large collection of gorgeous, entertaining, imaginative visually dynamic websites, only ever seen in boardrooms and awards ceremonies.
- The Magic Condom themagiccondom.com
Condom Essential Wear online panto thingummy.
- Track Blog Reactions To Your Brands With Scout Labs techcrunch.com
Helps companies make sense of the mass of positive and negative things that are said about their brands in blogs, user generated videos, and images.
"We predict internet advertising to pass three milestones over the next three years," ZenithOptimedia's forecast said. "We expect it to overtake radio advertising in 2008; to attain a double-digit share of global advertising in 2009; and to overtake magaz
- Dangerous Ground Project - No More Landmines dangerousground.org
For millions of people the ground is a dangerous place to be. Please visit our Dangerous Ground website to see our short film; find out if we could get around 50,000m² of London without touching the ground.
- BT Vision - What's on BT Vision - Download to PC btvision.bt.com
The video content includes a few adverts that play in-show similar to standard TV broadcasts. All of the available films are high quailty and in surround sound.
You can’t skip the ads or remove them without making the film unwatchable. But it does mean the file could go anywhere on the Net and still show adverts based on the user’s preferences when the registered to get the codec.
- al3x.net: A Dim Beacon al3x.net
Facebook doesn't exist to be good in the sense that Google wants (wanted?) to be [..] Your network of friends and the data you share amongst them happens to be a nutrient-rich bath in which advertisements can flourish and spawn.
"Rossi declined to disclose how much Verizon paid for the "30 Rock" integration but said that in addition to fees, it provided marketing support for the show with a co-branded ad in Maxim magazine and promotional content on VerizonWireless.com."
"Campaign microsites may be a staple of the "old model," but they are by most accounts not facing extinction—although their role will probably be diminished from star to player in a cast of channels that also includes MySpace, YouTube and widgets."
- Why I won't work on another campaign microsite - Dan Eastwell thoughtballoon.co.uk
or why I won't, until the money runs out...