#advertising (184 links)
- Grand Union sells for £15m as Jaimes Leggett quits for Ogilvy - advertising news - Campaign campaignlive.co.uk
Grand Union, the full-service digital advertising agency, has completed its sale to the digital network FullSIX in a deal estimated to be worth £15 million.
- Anomaly | New York City | London anomaly.com
- If This Is A Blog Then What's Christmas?: There Are Enough Hours In The Day ifthisisablogthenwhatschristmas.blogspot.com
Occasionally I get asked how I have time to write a blog, a book and whatever ads need doing on a particular day. The short answer is that I just get up and, at some point, do them all.
- Visual Website Optimizer - Hassle-free A/B, Split and Multivariate Testing visualwebsiteoptimizer.com
"Bring tech-heads into creative conversations early to color communication ideas with what's possible in web development." But don't call them tech-heads.
- Give me ad-free conversations, or give me death (please RT) techcrunch.com
Human conversation is the last area of communication to hold out against the relentless march of commercialisation and it’s our duty, as humans, to make sure it stays that way. So, screw consensus. And shame on me for starting to lean towards it yesterday. Give me ad-free conversation, or give me death.
On Saturday, a new urban advertising screen was turned on in London. This one’s a little different to the norm though: it’s 176m above the ground, 60m wide and 5m tall. Oh, and it wraps around the BT Tower.
"If digital agencies excel at exploration, traditional agencies thrive on exploitation." No comment.
- Chris Heathcote: anti-mega: screens in context anti-mega.com
Whilst the advertising industry has one of the longest histories of trying to understand interaction, it’s a very different set of tools that digitalness brings; ones that designers at the coal face of web and mobile encounter every day. Everything can be considered in context, be timely, reactive, and data-driven. I’m going to try to outline some dimensions to think about, with some incredibly quick, simple, off the cuff dumb ideas (All brands are impersonated. Badly.) that hopefully push the advertising into being more useful or interesting.
Reviewing is the new advertising.
- YouTube - Ad Specs youtube.com
Youtube specs and, more usefully, guidelines for creating a brand channel (in case one should ever be so unlucky to have to do such a thing).
- 10 things to do for digital agencies « digicynic digicynic.wordpress.com
Most of which are fairly obvious. Still, useful to point at.
Missing. The. Point.
- The Prototype Experience prototype-experience.com
- Gary vs Cannes - crackunit.com crackunit.com
I should have known better than to get drawn into a conversation about awards. It’s a trap. It’s a mugs’ game. But awards are addictive. It’s the closest most of us get to a pat on the head from mum and dad. Teacher’s not handing out gold stars any more. But the feeling of acceptance and recognition that creative people feel from awards isn’t far off. It’s hard to ignore their shiny allure. And of course we crow about them loudly when we win. But we know that’s wrong. It should all be about the satisfaction that we get from making brilliant things. And the impact they have on real people. And clients.
Custom M&M's. Feels like we've done the custom sweets to death already but you never know.
- The new rules of viral marketing - Brand Republic News - Brand Republic brandrepublic.com
Marketers are responsible for any unsolicited marketing messages they send which do not comply with data protection rules. Guidance issued by the Information Commissioner's Office (ICO) stresses that the customer who passes a friend's details to the advertiser must confirm that they obtained the friend's consent. Marketers should check the friend is not already on a marketing suppression list and should tell customers that they will tell the friend how their contact details were obtained. If the friend objects having received the message, the marketer must rapidly suppress his contact details.
- Report Paints a Painful View of Ad Agencies « FUEL LINES Fueling Ad Agency New Business Through Social Media fuelingnewbusiness.com
"Forrester Research believes today’s ad agencies are not well-structured to take on tomorrow’s marketing challenges, needing to move from making messages to establishing community connections." What, really?
- The 6 Dangerous Fallacies of Social Media | Social Media Marketing | Social Media Consulting - Convince & Convert convinceandconvert.com
Inexpensive, fast, viral, unmeasurable, optional.
- Mike Arauz: A New Business Model for Digital Agencies mikearauz.com
What if your digital creative agency sold 100 little digital experiences instead of 1 big website?
- A New (Full-Page) Look for Online Ads adweek.com
"Back in February at the Interactive Advertising Bureau's annual meeting, Payne delivered a speech urging the industry to adopt bigger, bolder creative and to be less sensitive to user experience." Well gee, that's just what the doctor ordered.
- A Whole Lotta Nothing: This is how Social Media really works a.wholelottanothing.org
"Maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need "social media marketing" after all."
- Boards >> The Natural Selection of Interestingness boardsmag.com
Despite early hype, viral films are still few and far between. Why? Where is viral now, how has it evolved, and what's the future for disseminating online content?
- The music social network problem - A Song A Day songaday.co.uk
The relationship between musicians and the people who make music websites is slightly broken. The problem is that anyone developing a new service for bands has to make money to keep the project afloat - and that means pulling in enough eyeballs to sell advertising on the site. The best way to get people to stick around to click on some ads? Make them invest time and energy in creating a profile, and encourage them to continually update it.
- I, A Bee randallrothenberg.com
Those individuals carry at least one non-traditional title. To the advertising creative partnership that traditionally has teamed a copywriter and an art director, a third member must be added: the creative technologist.
- Bluetooth message saves scousers' livers • The Register theregister.co.uk
Unlike previous campaigns, which required those carousing to have Bluetooth devices enabled and receptive, the Liverpool campaign used adverts projected onto walls and buildings around the city centre to encourage drinkers to turn on their Bluetooth connectivity
The Institute of Practitioners in Advertising, which will publish the “Social Media Futures” report compiled by Future Foundation next week, has warned that advertising agencies face growth of just 1.2 per cent a year by 2016 if the industry fails to tackle the changes to the media created by sites such as Facebook, YouTube and Twitter.
- Made By Many madebymany.co.uk
- WHOPPER® SACRIFICE - Sacrifice 10 friends from Facebook for a free WHOPPER® whoppersacrifice.com
Clever. Evil.
- Jeff Price: From MTV to YouTube: When the Net Pays Everyone But the Musician huffingtonpost.com
"When media giants fight over music, you know it has to be valuable. Looking, listening and occasionally buying a "good" song drives revenue, tremendous web traffic and generates big advertising dollars." Great article (with a pitch for TuneCore's new model thrown in at the end).
- Contemplating the Consumerist sale and the adpocalypse arstechnica.com
What advertisers buy when they purchase a magazine or TV ad is slice of the attention of some subset of that media object's audience [...] A web page, in contrast, is typically festooned with hyperlinked visual objects that fall all over themselves in competing to take you elsewhere immediately once you're done consuming whatever it is that you came to that page for.
- The future of digital agencies « The Dictionary of Specific Generalities davebirss.wordpress.com
- Dropcards | Create your own digital download cards dropcards.com
Very glad someone is doing this. Looks like a good service, but quite pricey and doesn't help satisfying instant gratification urge with online sales.
- What's that Space Cowboy? Last.fm Adds Lyrics - ReadWriteWeb readwriteweb.com
Seems to be US-only for now. Wonder if labels/artists will be able to add their own lyrics through MusicManager?
- Clever Wario Land ad uk.youtube.com
Very smart.
- Bandcamp bandcamp.mu
Looks nice. "Bandcamp isn’t Yet Another Place to Put Your Music. We power a site that’s yours. So instead of our logo plastered between banner ads for Sexy Singles Chat, your fans see your design, your music, your name, your URL."
- Google Mobile Ads services.google.com
- russell davies: draping the city in data and dodging augmented urban spam russelldavies.typepad.com
It's like the way advertising ended up all over the web - it seemed a pain-free option and a way to get things paid for. But if we want to provide people with all this information all over the city do we want to do it the same way?
- TechCrunch UK » Blog Archive » Dear Agencies, it’s time to join the start-up party uk.techcrunch.com
One of the biggest problems in the UK, and I would say Ireland as well, is that digital or ‘new media’ agencies only ever decide to incorporate new Web apps or social networks into their thinking when they bubble up from Silicon Valley or elsewhere. Few ever think to jump in and create a few apps themselves.
- Communities Dominate Brands: When there is a mobile phone for half the planet: Understanding the biggest technology communities-dominate.blogs.com
As of November 2007 there were 3.3 billion mobile phone subscriptions around the world. At 6.6 billion people globally, yes, there is a mobile phone subscription for half of the planet. But that is not really the whole story. So lets delve deeper into these numbers.
- Scamp: Tuesday Tip No.59 - How To Freelance scampblog.blogspot.com
Thanks to the wonderful credit crunch, many of you are about to become freelancers (ie fired). I have freelanced before (and am likely to be doing so again) so allow me to enlighten you as to what to expect.
- 2D Sense 2dsense.com
QR and other 2D code recognition for iphone