#strategy (87 links)
- Sometimes it works at New Music Strategies newmusicstrategies.com
It’s a clever way of using the available technology to get this music into the hands of people who might not otherwise have found it - and to promote it more strongly.
- advertising practitioner: microsoft, yahoo, ray harryhausen russelldavies.typepad.com
Technology companies typically spend about 20% of revenues on R&D, is there an agency anywhere that spends even 1%?
- Web 3.0: Is It About Personalization? - ReadWriteWeb readwriteweb.com
"The easiest way to sell the Semantic Web vision to consumers is to talk about how it can make their lives easier. When machines understand things in human terms, and can apply that knowledge to your attention data, we'll have a web that knows what we wan
- Kevin Kelly -- The Technium kk.org
When copies are free, you need to sell things which can not be copied. Well, what can't be copied?
"Wired asked David Byrne — a legendary innovator himself and the man who wrote the Talking Heads song "Radio Head" from which the group takes its name — to talk with Yorke about the In Rainbows distribution strategy and what others can learn from the
- /////MONTAG///// montag.ca
"The idea was to collect sounds that came from all over the world to later integrate them to the song called "Going Places". So I posted a little loop taken from the song [and] 6 weeks after the post, I had received about 70 sounds." Good idea.
- Google Corporate Information: Our Philosophy google.com
"Ten things Google has found to be true". Classic vision.
The lesson learnt by MTV Networks subsidary, Comedy Central, when it made the entire archive of “The Daily Show” available for streaming online, is that Internet TV viewing can lead to more traditional television viewing.
- "The music industry is NOT in trouble" · Now Form A Band nowformaband.last.fm
90% of everything is always crap. The more stuff there is, the greater the 10% pile becomes. All we need are effective filtering systems to sort what we consider to be wheat from what we consider to be chaff.
- Slashdot | The Pirate Bay Facing "Old Fashioned" Pressure yro.slashdot.org
The story itself is pretty tedious but leads on to some great comments on the music industry.
- How's this for a new model? at New Music Strategies newmusicstrategies.com
Suburban Home Records, when faced with the complexity and unpredictability of online consumer behaviour, have thrown their hands up and said ‘Oh go on… just download the album already’.
His fans do not want merely to buy his music. They want to be his friend. And that means they want to interact with him all day long online.
The Canadian folk-pop singer Jane Siberry has a clever system: she has a “pay what you can” policy with her downloadable songs, so fans can download them free — but her site also shows the average price her customers have paid for each track.
- IBM Press room - 2007-11-08 IBM Predicts the End of Advertising as We Know It - United States www-03.ibm.com
Increasingly empowered consumers, more self-reliant advertisers and ever-evolving technologies are redefining how advertising is sold, created, consumed and tracked.
- Pitchfork: Sufjan Announces Christmas Song Exchange Contest pitchforkmedia.com
Here's how it works: write an original Christmas song, record it, and email the song to us. Asthmatic Kitty will pick a winner, and that person will trade rights to their song for rights to Sufjan's song.
- New Music Ideas newmusicideas.com
New and interesting websites from around the internet that may be of use to independent musicians and the music business.
- How to use mp3 blogs at New Music Strategies newmusicstrategies.com
Great Sherburne article on the past, present and future of electronic music. "Scenes and sounds that were once strictly local affairs now have no problem connecting with niche publics anywhere on earth."
- Hooray for the music biz! at New Music Strategies newmusicstrategies.com
"[A] controversial session in which six teenage girls [...] discussed their music consumption practices." Fascinating stuff, especially the question from the former BPI Executive Chairman.
Not a particular fan of Reznor but there's some smart opinions in this piece.
- Vinyl May Be Final Nail in CD's Coffin wired.com
As counterintuitive as it may seem in this age of iPods and digital downloads, vinyl -- the favorite physical format of indie music collectors and audiophiles -- is poised to re-enter the mainstream, or at least become a major tributary.
- Get Heard: The Major Label Perspective · Now Form A Band nowformaband.last.fm
The music industry is evolving, and major labels are starting to develop new strategies to help adapt to the current DIY climate.
- Step 1: Unyoke the Artists | MetaFilter metafilter.com
Useful comments on the last100 "Five ways the music industry can prevent its own demise." article
- Who's doing DIY music download sales? | Ask MetaFilter ask.metafilter.com
I'm looking for music artists (individuals or bands) who are selling their own music via digital downloads (with some specific qualifications)
- russell davies: block ice and propane russelldavies.typepad.com
"What's more encouraging about the internet and music are the ways that the smaller bands and less well known musicians can find new ways to have careers and offer their music. One lovely example is this site from Erik Friedlander, promoting his Block Ice
- Convenience Wins, Hubris Loses and Content vs. Context, a Presentation for Some Music Industry Friends at FISTFULAYEN fistfulayen.com
A brief, twenty minute presentation to some friends in the music industry about why it’s time we pay closer attention to consumer needs when it comes to digital music.
- Releasing Your Music: More Tips From Drowned In Sound · Now Form A Band nowformaband.last.fm
The future of record labels and why online battle of the band competitions produce “an endless reservoir of shit”.
Five alternative models for selling music, many of which are actually being tested by artists, entrepreneurs, and even the major record labels themselves.
- Everyone wants to be Radiohead at New Music Strategies newmusicstrategies.com
Every different iteration of these new music strategies are uncritically assessed in the news media as an artist ‘giving away’ their music for free. When, in actual fact, mostly that’s not what’s going on.
- Are Big Ad Agencies So Clueless That Corporations Should Avoid Them? businessweek.com
I've been spending much time with ad agencies and focus groups lately and can only conclude that--with some exceptions--they are mostly clueless.
Rather, the user's own identity online on Facebook, would become a personalized portal through which to view the constantly shifting relationships that matter most to that individual.
- Northern Planner: How to find a strategy joymachine.typepad.com
This isn't specifically about brand strategy or campaign strategy, or any other task. It's about how to go about getting a good idea for whatever you've been tasked to do.
- Ask the Wizard: How and What to Measure burningdoor.com
Successful businesses measure and count things [...] unsuccessful business either measure nothing, the wrong things, too many things, or finally, they measure the right things but they don't communicate the measurements efficiently.